Around this period, there was discussion for a new logo for McDonald's, and design consultant Louis Cheskin convinced the company to maintain its branding with the arches.當(dāng)時(shí)大家正討論給麥當(dāng)勞設(shè)計(jì)一個(gè)新標(biāo)志,設(shè)計(jì)顧問路易斯·徹斯金說服公司保留了原有的金色拱門品牌標(biāo)志。

Cheskin argued that the golden arches carried the 'Freudian symbolism of a pair of nourishing breasts,' the BBC reported. 據(jù)BBC報(bào)道,徹斯金建議說,金拱門“在弗洛伊德學(xué)說中象征著一對(duì)有營(yíng)養(yǎng)的乳房,?！?/p>

In this time period, the effects of Freudian theory were still reshaping the world and Cheskin's view is a deeply Freudian concept.在當(dāng)時(shí),弗洛伊德學(xué)說的影響仍在重塑著世界,徹斯金的意見深受弗洛伊德學(xué)說的影響。

還有網(wǎng)友考證,“金拱門”之名其實(shí)來源于西方的一個(gè)童話傳說:故事說的是有一個(gè)紅衣老人,每到冬天就騎著馴鹿穿過金拱門,來到每家每戶為孩子帶來禮物和美食。為了紀(jì)念這個(gè)節(jié)日,西方人在金拱門前立了一個(gè)金拱碑,還有歌謠傳唱:金拱碑,金拱碑,金拱偶的胃……(注:美國(guó)圣誕歌曲《鈴兒響叮當(dāng)》英文歌詞惡搞)

麥當(dāng)勞改名之后,網(wǎng)友們紛紛大開腦洞,給各大洋品牌改名:

今天下班,同事會(huì)不會(huì)沖你喊:“走,今天去吃金拱門!”